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The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.
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L'Oreal and Neiwai team up to encourage comfort in one's skin, Advertising
L'Oreal and Neiwai team up to encourage comfort in one's skin, Advertising
/-/media/project/loreal/brand-sites/
Chinese lingerie brand uses Princess Di lookalike in ads, Advertising
L'Oreal and Neiwai team up to encourage comfort in one's skin, Advertising
#lingerie Campaign Asia
Campaign Spotlight: L'Oréal Paris X NEIWAI: It takes boldness to be nude - adobo Magazine Online