American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

But the brand is serious about not retouching its half-naked male models.

American Eagle April Fools Aerie Men Campaign

Aerie's Male Body Positive Campaign Was Cruel April Fools' Parody — and Twitter's Pissed

It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke

Aerie April Fooled us with their male body positivity ads

Philadelphia Eagles Fan Club - Now That's Funny Happy April Cowgirls Fools Day #philadelphiaeagles #eagles #flyeaglesfly #bleedinggreen

Aerie's New Men's Campaign Made a Massive Mistake

Aerie's Male Body-Positivity Ads Were an April Fools Joke

That American Eagle underwear ad was a confusing hoax

Aerie Admits #AerieMAN Campaign Was An April Fools Joke And Not A Lot Of People Think That's Funny

9 Creighton hoaxes, pranks and jokes, University Relations

Super Awk

Stephen Colbert Rips American Eagle For Making Real Men's Bodies An April Fool's Joke: WATCH - Towleroad Gay News

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke